UI / UX Design
Homify
Year :
2025
Industry :
Finance
Client :
University Project
Project Duration :
10 weeks
Thrive is a gamified personal finance education app designed for Gen Z and young adults. Inspired by Duolingo, it transforms financial literacy into an engaging, habit-building experience through progressive lessons, streaks, badges, and in-app rewards. By addressing gaps in confidence, impulse control, and access to trusted resources, Thrive makes concepts like saving, budgeting, and investing approachable and interactive.
Problem :
Young adults often struggle to build healthy financial habits due to limited foundational knowledge, low confidence, and poor impulse control. Existing tools such as banking apps and financial content on social media are either too transactional, unengaging, or overwhelming, failing to provide interactive, trusted learning experiences that stick.
Solution :
Thrive is a gamified finance education app inspired by Duolingo. It uses progressive learning modules, streaks, badges, avatars, and in-app rewards to make personal finance approachable and fun. The app helps users develop long-term money management habits while boosting their confidence and literacy in saving, budgeting, and investing.
Solution :
1
Young adults often struggle to build healthy financial habits due to limited foundational knowledge, low confidence, and poor impulse control. Existing tools such as banking apps and financial content on social media are either too transactional, unengaging, or overwhelming, failing to provide interactive, trusted learning experiences that stick.
2
Young adults often struggle to build healthy financial habits due to limited foundational knowledge, low confidence, and poor impulse control. Existing tools such as banking apps and financial content on social media are either too transactional, unengaging, or overwhelming, failing to provide interactive, trusted learning experiences that stick.
3
Young adults often struggle to build healthy financial habits due to limited foundational knowledge, low confidence, and poor impulse control. Existing tools such as banking apps and financial content on social media are either too transactional, unengaging, or overwhelming, failing to provide interactive, trusted learning experiences that stick.
Challenge :
One of the main challenges was balancing engagement with accuracy. While gamification makes learning exciting, it risks oversimplifying financial concepts. The design process involved refining the user journey through iterative prototyping, testing, and feedback to ensure content remained credible, digestible, and motivating without losing educational depth.
Problem :
Young adults often struggle to build healthy financial habits due to limited foundational knowledge, low confidence, and poor impulse control. Existing tools such as banking apps and financial content on social media are either too transactional, unengaging, or overwhelming, failing to provide interactive, trusted learning experiences that stick.
Summary :
Thrive tackles the gap in financial literacy for Gen Z by transforming intimidating money topics into engaging, game-like experiences. Through careful design iterations, it addresses the challenge of making finance both fun and trustworthy, offering young users a tool to build sustainable financial habits with confidence.
UI / UX Design
Homify
Year :
2025
Industry :
Finance
Client :
University Project
Project Duration :
10 weeks
Thrive is a gamified personal finance education app designed for Gen Z and young adults. Inspired by Duolingo, it transforms financial literacy into an engaging, habit-building experience through progressive lessons, streaks, badges, and in-app rewards. By addressing gaps in confidence, impulse control, and access to trusted resources, Thrive makes concepts like saving, budgeting, and investing approachable and interactive.
Problem :
Young adults often struggle to build healthy financial habits due to limited foundational knowledge, low confidence, and poor impulse control. Existing tools such as banking apps and financial content on social media are either too transactional, unengaging, or overwhelming, failing to provide interactive, trusted learning experiences that stick.
Solution :
Thrive is a gamified finance education app inspired by Duolingo. It uses progressive learning modules, streaks, badges, avatars, and in-app rewards to make personal finance approachable and fun. The app helps users develop long-term money management habits while boosting their confidence and literacy in saving, budgeting, and investing.
Solution :
1
Young adults often struggle to build healthy financial habits due to limited foundational knowledge, low confidence, and poor impulse control. Existing tools such as banking apps and financial content on social media are either too transactional, unengaging, or overwhelming, failing to provide interactive, trusted learning experiences that stick.
2
Young adults often struggle to build healthy financial habits due to limited foundational knowledge, low confidence, and poor impulse control. Existing tools such as banking apps and financial content on social media are either too transactional, unengaging, or overwhelming, failing to provide interactive, trusted learning experiences that stick.
3
Young adults often struggle to build healthy financial habits due to limited foundational knowledge, low confidence, and poor impulse control. Existing tools such as banking apps and financial content on social media are either too transactional, unengaging, or overwhelming, failing to provide interactive, trusted learning experiences that stick.
Challenge :
One of the main challenges was balancing engagement with accuracy. While gamification makes learning exciting, it risks oversimplifying financial concepts. The design process involved refining the user journey through iterative prototyping, testing, and feedback to ensure content remained credible, digestible, and motivating without losing educational depth.
Problem :
Young adults often struggle to build healthy financial habits due to limited foundational knowledge, low confidence, and poor impulse control. Existing tools such as banking apps and financial content on social media are either too transactional, unengaging, or overwhelming, failing to provide interactive, trusted learning experiences that stick.
Summary :
Thrive tackles the gap in financial literacy for Gen Z by transforming intimidating money topics into engaging, game-like experiences. Through careful design iterations, it addresses the challenge of making finance both fun and trustworthy, offering young users a tool to build sustainable financial habits with confidence.
UI / UX Design
Homify
Year :
2025
Industry :
Finance
Client :
University Project
Project Duration :
10 weeks
Thrive is a gamified personal finance education app designed for Gen Z and young adults. Inspired by Duolingo, it transforms financial literacy into an engaging, habit-building experience through progressive lessons, streaks, badges, and in-app rewards. By addressing gaps in confidence, impulse control, and access to trusted resources, Thrive makes concepts like saving, budgeting, and investing approachable and interactive.
Problem :
Young adults often struggle to build healthy financial habits due to limited foundational knowledge, low confidence, and poor impulse control. Existing tools such as banking apps and financial content on social media are either too transactional, unengaging, or overwhelming, failing to provide interactive, trusted learning experiences that stick.
Solution :
Thrive is a gamified finance education app inspired by Duolingo. It uses progressive learning modules, streaks, badges, avatars, and in-app rewards to make personal finance approachable and fun. The app helps users develop long-term money management habits while boosting their confidence and literacy in saving, budgeting, and investing.
Solution :
1
Young adults often struggle to build healthy financial habits due to limited foundational knowledge, low confidence, and poor impulse control. Existing tools such as banking apps and financial content on social media are either too transactional, unengaging, or overwhelming, failing to provide interactive, trusted learning experiences that stick.
2
Young adults often struggle to build healthy financial habits due to limited foundational knowledge, low confidence, and poor impulse control. Existing tools such as banking apps and financial content on social media are either too transactional, unengaging, or overwhelming, failing to provide interactive, trusted learning experiences that stick.
3
Young adults often struggle to build healthy financial habits due to limited foundational knowledge, low confidence, and poor impulse control. Existing tools such as banking apps and financial content on social media are either too transactional, unengaging, or overwhelming, failing to provide interactive, trusted learning experiences that stick.
Challenge :
One of the main challenges was balancing engagement with accuracy. While gamification makes learning exciting, it risks oversimplifying financial concepts. The design process involved refining the user journey through iterative prototyping, testing, and feedback to ensure content remained credible, digestible, and motivating without losing educational depth.
Problem :
Young adults often struggle to build healthy financial habits due to limited foundational knowledge, low confidence, and poor impulse control. Existing tools such as banking apps and financial content on social media are either too transactional, unengaging, or overwhelming, failing to provide interactive, trusted learning experiences that stick.
Summary :
Thrive tackles the gap in financial literacy for Gen Z by transforming intimidating money topics into engaging, game-like experiences. Through careful design iterations, it addresses the challenge of making finance both fun and trustworthy, offering young users a tool to build sustainable financial habits with confidence.